Research

We investigate how AI agents can replicate the work of expert humans — grounded in structured world models, inspectable reasoning, and durable intelligence across high-stakes environments.

// VIVUN AI RESEARCH AI Behavioral Profiles Personality as Architecture in Memory-Writing Agents CONFIGURATIONS TESTED B HA HC HG HK GO JOSEPH MILLER, PhD 2026 · VIVUN INC. 22 PAGES
Featured Research

AI agents need judgment, not just intelligence.

Behavioral configuration fundamentally changes how agents act — what they verify, what they store, and how they handle risk. Across 1,013 runs and 6 behavioral profiles, this research shows that personality is not tone but a measurable control surface for operational reliability in memory-writing agents.

AuthorJOSEPH MILLER, PhD
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Agent Behavior

Personality is architecture.

Intelligence alone doesn't make an agent reliable. What an agent verifies, stores, and escalates — its behavioral configuration — determines how it actually operates in production. This research examines personality as a measurable control surface, not a tone setting.

// VIVUN AI RESEARCH AI Behavioral Profiles Personality as Architecture in Memory-Writing Agents JOSEPH MILLER, PhD 2026 · VIVUN INC. 22 PAGES

AI agents need judgment, not just intelligence.

Behavioral configuration fundamentally changes how agents act — what they verify, what they store, and how they handle risk. Across 1,013 runs and 6 behavioral profiles, this research shows that personality is not tone but a measurable control surface for operational reliability in memory-writing agents.

AuthorJOSEPH MILLER, PhD
Read the Paper →
Structured Reasoning

Fluency is not understanding.

LLMs can generate convincing answers. But conviction is not comprehension. This research examines what it actually takes for AI to reason reliably across multi-step decisions — and why structured world models are the only durable answer.

Why AI Doesn't Understand Your Business — Vivun White Paper Cover
Structured Reasoning

Why AI doesn't understand your business.

LLMs degrade sharply on multi-hop reasoning without explicit ontological structure — and that's why enterprise AI keeps failing to deliver ROI. This paper defines the architectural problem, validates it across four domains and five frontier models, and presents the fix.

AuthorsJOSEPH MILLER, PhD  ·  CHEN LIANG, PhD
performance research

Our domain model
outperforms
foundational models.

Most AI models collapse under the weight of complex B2B reasoning. We built the architecture that doesn't — combining best-in-class foundational models with structured domain knowledge that holds fidelity across every reasoning hop.

mean_reasoning_fidelity_score / distance_hops scroll to reveal
with_ontology
without_ontology
select:

solid = with ontology · dashed = without ontology · toggle above to isolate · higher = stronger logical reasoning

why_it_works
97%
Structured knowledge preserves fidelity at every hop
  • Gives AI a structured map of relationships, rules, and context
  • Stops reasoning from degrading as complexity grows
  • Without it, models guess across long chains — with it, they stay anchored to ground truth
the_b2b_problem
50%
Fidelity lost by hop 6 — without ontology
  • Real B2B tasks require chaining 8–12 reasoning steps
  • Without structure, even top models hit a cliff around hop 3
  • By hop 6, fidelity has roughly halved
the_business_case
0 pt
Performance gap between models — with ontology
  • With an ontology, model tier becomes nearly irrelevant
  • GPT-4.1 + ontology matches GPT-5 without one
  • Top-tier reasoning from smaller, faster, cheaper models
the_position

Inspectable.
Not opaque.

General-purpose AI produces plausible outputs. Vivun produces inspectable ones. Every system we build is grounded in structured domain knowledge — so enterprises can deploy AI with confidence rather than exposure. We define models. We set terms. We hold the standard.

read architecture paper →
foundation

Structured Knowledge

Organizational truth — products, processes, competitive context — ingested into a persistent, queryable, auditable knowledge layer that agents reason from.

01
reasoning

Sales Reasoning Engine

The SRM applies constrained logic to real selling situations — producing answers that can be verified against source material, not merely generated from pattern.

02
execution

Live Delivery

The reasoning layer surfaces inside live selling moments — before, during, and after every customer conversation — where the outcome is still alive and movable.

03
how_we_build

AI that can be governed.
Not just used.

structured_over
probabilistic

Domain knowledge, not general inference.

General-purpose AI infers from patterns across the internet. Vivun applies constrained logic within a defined, inspectable knowledge domain. The difference matters when the cost of a wrong answer is a lost deal.

inspectable_over
opaque

Every answer has a source.

Every output traces back to the knowledge it was grounded in — so governance, legal, and InfoSec have full visibility into what the system knows and why it produced what it produced.

context_modeled
not_retrieved

Owned understanding, not borrowed similarity.

Context that is retrieved is borrowed. Context that is modeled is owned. Vivun builds domain models that give agents structured understanding — not vector search over documents.

durable_over
novel

Built for the long deployment, not the demo.

We build for enterprise deployments that need to perform consistently across quarters, rep classes, and product generations — without requiring constant re-engineering to keep pace with novelty.

//Sales Reasoning Model

Hero thinks like an expert seller.

That's not a metaphor. Vivun has spent years learning how to capture what elite sellers actually know, turn it into structured knowledge, and build that expertise directly into AI agents — so Hero reasons the way the best in the business do, not the way a generic chatbot guesses.

Explore the Sales Reasoning Model