Agent Intelligence - Giving AI an Expert Sales Brain

AGENT INTELLIGENCE

Everyone Built Chatbots.
We Built Cognition.

While others build RAG systems that treat every problem like keyword search, Vivun has pioneered the concept and execution of Agent Intelligence - the science of capturing and codifying human expertise. RAG agents are sophisticated parrots—they find and repeat chunks of text while missing the relationships that create real understanding. Vivun has solved the harder problem: transforming expert judgment into structured decision-making systems where every action is grounded in verifiable logic and explicit knowledge relationships.

Expert Knowledge

Declarative, procedural & tacit

1 Capture expert patterns

2 Structure knowledge

3 Generate responses

Sales Reasoning

Ontologies & graphs

1 Map relationships

2 Traverse paths

3 Generate conclusions

Structured Memory

Multi-layered reasoning

1 Context storage

2 Cross-learning

3 Optimize memory

Multi-Hop Logic

Auditable reasoning

1 Chain inferences

2 Bridge domains

3 Provide audit trail

We captured the brains of elite sellers.

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Vivun Expertise Mapping

Patented Innovation

Patented Expertise.
Engineered for Scale.

How Vivun Learned to Map Domain Expertise

At Vivun, we didn't just build AI for sales—we pioneered a new way to capture and replicate domain expertise at scale which we call Agent Intelligence. We started by studying the world's best technical sellers—the people who make the impossible deals happen. We dissected their brainpower: the know-how, the tactics, the instincts they rely on every day.

Through thousands of hours of observation, analysis, and iteration, we uncovered the hidden patterns behind technical excellence—how top sellers qualify, handle objections, and connect product capabilities to real buyer pain. And we didn't stop there.

We built proprietary models to map this expertise into a structured intelligence system. Today, that system is known as the "Sales Reasoning Model" and it powers Vivun's AI Sales Agent, giving every rep access to the same elite thinking as the best technical sellers on the planet.

This isn't just innovation—it's invention. Our team holds patents on methods for mapping and operationalizing domain expertise, because no one else has done what we've done. We turned tribal knowledge into a transferable, scalable framework—making Vivun the true pioneer in the space.

Learn About the Sales Reasoning Model

Domain Mapping

Elite seller knowledge extraction and categorization

Pattern Recognition

Hidden tactics and decision frameworks

Expertise Transfer

Tribal knowledge into scalable AI models

Scalable Intelligence

Every rep gets elite-level thinking

Patent Badge Rectangles

US PATENT

Text Processing

11,853,698

Granted

US PATENT

Gap Clustering

11,354,505

Granted

US PATENT

Trial Management

11,861,330

Granted

Ava vs RAG - Intelligence Comparison

INTELLIGENCE COMPARISON

Not all AI Agents are Created Equal

RAG agents help you find what happened. Ava helps you decide what to do next.

AVA INTELLIGENT

Strategic Question

"How do we win this deal?"

Multi-Framework Analysis

Expert reasoning patterns

Knowledge Integration

Contextual understanding

Strategic Actions

Clear next steps to win

RAG RETRIEVAL

Same Question

"How do we win this deal?"

Database Search

Finding similar text

Text Snippet

Past transcript excerpt

The Critical Difference: While RAG retrieves information, Ava reasons through problems. It's the difference between a search engine and a strategic advisor.

Toggle Section - Actionable Outputs

Actionable Outputs, Not Search Results

RAG Output

Ava Output

"I found notes about winning deals..."
[Transcript snippets]

"Here's the actionable path to win: Demo with champion, resolve IT objection."
[Cited from Calls & CRM]

What You See vs What You Get - Vivun

BENEATH THE SURFACE

What You See vs What You Get

The real difference is beneath the surface: only one agent thinks like a domain expert

RAG Agent

RETRIEVAL

Prompt:

"How do we win this deal?"

Output:

I found the following conversation on a call with [Sales Rep] about how they plan to win this deal this quarter.

Covers entire account, lasts 90 days

How RAG searches:

▸ Uses LLM as a mouthpiece for answering, not as the reasoning engine
▸ Finds text chunks from transcripts that match keywords from the prompt
▸ Gathers transcript snippets discussing "winning the deal"

Ava

INTELLIGENT

Prompt:

"How do we win this deal?"

Output:

You can win this deal by following these Actionable Next Steps…

Here's my current understanding of the deal… this is the Decision Criteria & what matters most… here are the key objections and how I would address them…

Citations from call transcripts, Slack, email, CRM

How Ava reasons:

▸ Determines which concept and memory types the user needs
▸ Prioritizes the most relevant memories and connects key concepts via knowledge graphs
▸ Gathers context-rich memories and makes strategic decisions

The Critical Difference: RAG retrieves what was said. Ava understands what to do.

Four Tenets of True Enterprise AI - Vivun

SECURE INTELLIGENCE

The Tenets of True Enterprise AI

Beyond Reactive AI — Ava Thinks and Works Ahead, and Securely

Expertise & Reasoning

True intelligence is more than pattern matching. Ava is modeled on expert workflows, delivering context-aware reasoning you can trust.

Memory

Ava remembers and builds context across interactions, making every output informed, accurate, and personal.

Proactivity

Stop waiting on prompts. Ava anticipates what's next and acts, delivering work that moves deals forward before you ask.

Data Security

Your data stays yours. We never train on client data or interactions—ensuring complete isolation and enterprise-grade security.

Four pillars. One unified intelligence that transforms how sales teams work.

Enterprise Data Privacy - Vivun

Enterprise Data Architecture

Your Data Builds Your Advantage, Not Ours.

Privacy Architecture

Guaranteed Data Sovereignty

Unlike AI platforms that use your data to train shared models, Vivun ensures your competitive edge stays isolated and encrypted within your infrastructure.

Data Isolation

100% Private

Model Training

Zero Sharing

Competitive Intel

Stays Yours

Technical Implementation

Ava Space: Isolated AI Environment

Every interaction improves your own AI Agent inside your secure Ava Space. Your learnings never leave. Your competitive edge compounds exclusively for you.

Environment Dedicated, isolated AI workspace
Learning Model Private accumulation of insights
Data Flow Unidirectional, never external
Intelligence Compounds within your domain

Zero Third-Party Access Protocol

We do not allow your data to be accessed, transmitted, or received by any third party without your explicit consent.

Other AI Vendors

Vivun Architecture

Shared Intelligence Model

× Global training pools dilute competitive edge

× Your insights shared across all customers

× Data used to improve competitor advantages

Private Intelligence Model

✓ Private Ava Space - isolated environment

✓ Zero data leakage - your edge stays yours

✓ Advantages compound over time, privately

Intelligent Agents Video Series - Vivun SRM

AI MASTERCLASS SERIES

Intelligent Agents: A New Species of Coworker

Vivun's Chief AI Officer, Joe Miller, explains why RAG approaches fall short and how ontologies enable true AI reasoning.

Why RAG Isn't Enough: The Power of Ontologies & Knowledge Graphs

Duration: 3:50

Joe Miller, Chief AI Officer

Why RAG Falls Short

Limitations of treating problems as search

Knowledge Graphs

Structured definitions enable reliable reasoning

From Chunks to Concepts

Moving beyond text to understanding

Expert Systems

Domain expertise in AI frameworks

"The future of work isn't just faster or more automated—it's more human, because that's what we're designing agents to be."

— Joe Miller, Chief AI Officer

Sales Reasoning Model - Vivun

DEEP DIVE

Sales Reasoning Model:
Learn How Ava Thinks

See how Vivun used 'Agent Intelligence' to map the expertise of the world's top sellers, building Ava's proprietary Sales Reasoning Model. Through this SRM, Ava goes beyond traditional AI by using structured intelligence to deliver the next evolution in autonomous sales execution.

Structured Intelligence

Beyond pattern matching to true reasoning

Transparent Logic

Every decision traced back to sources

Autonomous Action

Proactive work generation without prompts

Learn More About the Sales Reasoning Model →

High-Stakes Decisions - Sales Reasoning Model

Because in sales, close enough isn't close enough

Sales Can't Afford AI That Guesses

Generic AI might work fine for writing poetry or summarizing documents. But sales happens in high-stakes environments where wrong moves kill deals, damage relationships, and cost revenue.

THE STAKES

Misjudge stakeholder priorities

Deal stalls for months

Wrong timing on pricing

Competitor wins

Miss buyer signals

Opportunity dies

Poor follow-up execution

Relationship damaged

Why Language Models Break Down in Sales

Most AI sales tools are built on language models trained on everything from Reddit posts to academic papers. They know about sales, but they don't know how to sell.

Core Issue: No Sales Ontology

Confuses Champions, Economic Buyers, Decision Makers, and Influencers — can't map the buying committee
No understanding of stage-appropriate actions vs. generic sales activities — suggests wrong moves at wrong times
Can't distinguish between real objections and negotiation tactics or stall behaviors — misreads buyer intent

See 4 Additional Critical Limitations

Methodology • Psychology • Timing • Reasoning

No Sales Methodology

No understanding of MEDDICC, Challenger, or proven frameworks — gives generic advice instead of structured playbooks

No Buyer Psychology

Can't read between the lines or interpret stakeholder dynamics — misses political undercurrents

No Timing Context

Doesn't understand deal cycles, urgency, or competitive windows — suggests moves at wrong moments

Compounding Errors

Auto-regressive reasoning leads to drift over complex decision chains — compounds mistakes

THE SOLUTION

AI That Already Knows How to Sell

Ava shows up Day 1, knowing how to sell and how YOU sell. She can help you strategize your way to close and automate your way to total process compliance.

Learns your unique sales approach and methodology
Strategizes deal progression based on your process
Automates compliance with your sales framework
Adapts to your team's specific selling style
Transparent reasoning you can audit and trust

Expert Knowledge

Sales methodology encoding

Strategic Logic

Decision frameworks

Deal Memory

Context persistence

Transparent Reasoning

Auditable decisions

See Expert Reasoning in Action

Watch how Ava applies the Sales Reasoning Model to navigate a complex enterprise deal—from stakeholder analysis to competitive positioning to closing strategy.

Meet Ava

The Minds Behind Ava's Brain - Vivun

AI PIONEERS