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Winn.ai fills your CRM fields and reminds you to ask MEDDIC questions—but perfect data on a stalled deal doesn't unstall it. Here's what actually matters:
Winn.ai captures 25+ fields in Salesforce. Congratulations—your losing deals are now meticulously documented. But here's the problem: automating CRM updates doesn't address why deals stall, why stakeholders go dark, or how to navigate competitive threats. Ava doesn't just record what's happening—she helps you change what's happening with strategic deal guidance and deal intelligence.
Winn.ai asks you predetermined questions from frameworks like MEDDIC and BANT. But these are generic checklists that don't understand your product, your market, or your specific deal dynamics. Context-free prompts aren't intelligence—they're automation masquerading as insight. Ava is built on a Sales Reasoning Model trained on expert B2B sellers, providing guidance that actually understands what you're selling and who you're selling to.
Winn.ai only offers backchannel suggestions during calls—you have to read prompts on a side screen while trying to engage with your prospect. That's not the AI revolution sales teams were promised. True AI assistance means having the flexibility to work how you want: backchannel when you need discretion, voice when you want a conversation, or text when you're between meetings. And it means working before calls, during calls, after calls, and throughout the entire deal cycle—not just when you're in a meeting.
Ava is the AI Teammate That Actually Moves Deals
Ava doesn't just check boxes in your CRM—she helps you win. Built on a Sales Reasoning Model and ready to work across the entire sales cycle.
Ava is powered by a proprietary Sales Reasoning Model trained specifically for B2B sales. She understands deal context, competitive dynamics, stakeholder politics, and value drivers—not just whether you asked the "Budget" question from BANT. Winn.ai reminds you what to ask. Ava helps you understand what it means and what to do about it through real-time sales coaching.
Ava works before, during, and after every interaction—via text, voice, or avatar—whenever and however you need her as an AI teammate. Want backchannel assistance during a call? She's got you. Want to have a voice conversation to prep for your exec meeting? She's there. Need to generate a custom mutual action plan at 10 PM? She's ready. Winn.ai only shows up during meetings with backchannel prompts. Ava is a full-time teammate.
Ava researches accounts, strategizes multi-stakeholder deals, generates value cases, runs AI win reviews, provides competitive intelligence, and coaches on objection handling. She works throughout the entire opportunity lifecycle—not just when you're on a Zoom call. The result: 6-8 hours saved per rep, per week, because Ava eliminates work that actually matters, not just data entry.
Here's what Winn.ai's approach misses:
They involve complex stakeholder dynamics, competitive battles, unexpected objections, and creative problem-solving. Generic MEDDIC prompts can't help you navigate a three-way procurement committee or reposition against a competitor who just dropped their price by 30%. That requires strategic stakeholder engagement and competitive intelligence.
If your pipeline problem is stalled opportunities, more thorough documentation doesn't solve it. You need deal intelligence that helps you understand why deals stall and what to do about it.
Reading prompts on a side screen while trying to engage authentically with a prospect is cognitive overload. True AI assistance adapts to how you work—not the other way around. Ava works as an AI teammate that supports you before, during, and after every interaction.
This is why sales teams need more than automated admin.
Ava is built for sales teams who understand that AI's promise isn't just faster data entry—it's better selling.
Sell complex solutions that don't fit neatly into generic frameworks • Need strategic guidance, not just process enforcement • Want AI that works throughout the deal cycle, not just on calls • Believe intelligence matters more than documentation • Expect AI to help you think, not just remind you what to ask
Winn.ai optimizes for CRM compliance. Ava optimizes for closed deals through faster deal cycles and higher win rates.
One of the things that's been incredible with Ava has been our capacity to actually automate win reviews and create an artifact with all the detail to our questions, but it's backed actually by referenceable customer quotes, at that level of detail. We've just been able to take that game to another level.
It has been remarkable to see Ava accomplish what we never would have thought possible in primarily intellectual space of sales. I love that we can treat her like a new hire, train her easily and then her capability is then immediately scalable to an infinite number of sales opportunities.
Ava was easy to set up, effortless to train, and was able to immediately make sense of our existing brand guidelines, product knowledge, and strategic/competitive narrative. Integration with Salesforce, Gong, and GSuite was a matter of minutes.
You can choose a tool that makes you better at filling out Salesforce—or a teammate that makes you better at selling.
Winn.ai solves the problem of CRM hygiene. Ava solves the problem of winning deals.
The AI revolution in sales isn't about automating admin work. It's about augmenting human intelligence with sales domain expertise that helps reps navigate complexity, think strategically, and close more business with Ava's Sales Reasoning Model.
Ava is ready to work—saving 6-8 hours per rep, per week, with a Sales Reasoning Model built for B2B sales.
Are you ready for AI that actually moves the needle?
