Vivun Navigation - AI Teammate for Sales
Gong vs Ava - Stop Reaching. Start Winning.

Stop Reaching. Start Winning with Intelligence.

While Gong offers an AI platform focused on conversation analytics, Ava is engineered to take action, drive deals forward, and scale expertise.

Not All AI Is Created Equal

Gong provides deep visibility into calls, emails, and pipeline data—but often stops short of delivering the proactive execution layer that sales teams need. Here's the difference:

Read and React

By the time you've assembled all the analytics and data to figure out what to do, the window to actually drive change has already closed. Gong tells you what happened—but not what to do about it.

Generic Intelligence

Gong doesn't understand B2B sales, your products, your processes, or your people. It's built on general intelligence, not sales reasoning.

Resources Required

You'll need someone in operations, enablement, or competitive intelligence to administer it—gathering, contextualizing, and translating insights just to make them actionable.

Meet Ava

Ava is the AI Teammate That Sells With You

Ava arrives with B2B sales expertise built in—ready to prepare your meetings, join calls, and proactively drive every deal forward.

In the Moment

Ava doesn't wait for post-call analysis—she assists before, during, and after every meeting, helping reps act while it still matters.

B2B Sales Expert

Ava is powered by a proprietary Sales Reasoning Model—trained to think like the best B2B sellers in the world, fully aware of your products, process, and people.

Ready to Work

Ava arrives ready to sell on day one, no admin required. She plugs into your systems, scales expertise instantly, and frees your team from the overhead of managing insights.

See Ava in Action

The Gong Promise vs. Reality

Gong's Promise
vs
The Reality
"AI that drives revenue."
vs
Gong observes revenue activity — it doesn't drive it. The system surfaces insights after deals progress (or stall), leaving reps to interpret and act long after the moment to make an impact has passed.
"Understand every customer interaction."
vs
Gong records and analyzes calls, but it doesn't understand context. It can't grasp your product nuances, sales process, or competitive landscape — meaning it can describe what happened, but not why it happened or what to do next.
"Scale your team's performance with AI."
vs
Scaling with Gong still requires human enablement, operations, and competitive teams to curate, interpret, and apply insights. You'll need more resources — not fewer — to realize the outcomes Gong promises.

Gong vs. Ava

Capability
Gong
Vivun (Ava)
Pre-call preparation
Limited
✅ Yes
During-call real-time assist
✅ Yes
Post-deal summary & accelerator
Primarily post-call/passive
✅ Yes
Built-in B2B sales reasoning
✅ Yes
Multi-modal (voice/text/avatar)
✘ (primarily text/voice)
✅ Yes
Out-of-the-box usability
High configuration burden
✅ Low-friction implementation
Time to value
Weeks → Months
⚡ Days
Pre-call preparation
Gong
Limited
Ava
Yes
During-call real-time assist
Gong
No
Ava
Yes
Post-deal summary & accelerator
Gong
Primarily post-call/passive
Ava
Yes
Built-in B2B sales reasoning
Gong
No
Ava
Yes
Multi-modal (voice/text/avatar)
Gong
✘ (primarily text/voice)
Ava
Yes
Out-of-the-box usability
Gong
High configuration burden
Ava
Low-friction implementation
Time to value
Gong
Weeks → Months
Ava
Days

Why Teams Choose Ava

★★★★★
One of the things that's been incredible with Ava has been our capacity to actually automate win reviews and create an artifact with all the detail to our questions, but it's backed actually by referenceable customer quotes, at that level of detail. We've just been able to take that game to another level.
James Frey
James Frey

VP Sales, Coder

★★★★★
It has been remarkable to see Ava accomplish what we never would have thought possible in primarily intellectual space of sales. I love that we can treat her like a new hire, train her easily and then her capability is then immediately scalable to an infinite number of sales opportunities.
Jennifer Jones
Jennifer Jones

VP of Application Advisory, Dayforce

★★★★★
Ava was easy to set up, effortless to train, and was able to immediately make sense of our existing brand guidelines, product knowledge, and strategic/competitive narrative. Integration with Salesforce, Gong, and GSuite was a matter of minutes.
Christian Eberle
Christian Eberle

VP of AI Strategy and Solutions

The Choice is Yours

You don't need another analytics tool that shows you what already happened. You need a teammate you can trust. Ava is ready to work. Are you ready to stop reacting and start winning?